Senior marketing execution, kids education – POPS Owned & Operated Channels

SUMARRY

The focus of this role is to execute current channels, establish new channels, and work with Brand Marketing, Performance Marketing on top-of-funnel growth, with Product, Tech and Operation on Middle-Bottom-of-funnel growth. You will combine deep customer insights, marketing fundamentals, and technical digital marketing skills to lead acquisition, conversion and retention marketing campaigns.

JOB RESPONSIBILITIES

• Work with performance marketing team to oversee campaign management and in-depth analytics of lifetime value, customer acquisition cost and return on ad spend
• Own the online & offline channel mix
• Own budget and performance (e.g., ROAS) across paid social, search, affiliate, sponsored content, and email channels, with a focus on Facebook and Google AdWords
• Guide a team and partner agencies, overseeing campaign management and in-depth analytics of lifetime value, customer acquisition cost and return on ad spend.
• Experiment and establish new acquisition – conversion – retention channels and go-to-market strategies
• Collaborate with Data Science and Engineering to build out marketing tech stack to support analytics, attribution, predicted LTV, and automation
• Running integrated marketing campaigns on paid channels
• Partner with Product on conversion rate optimization (CRO) experiments
• Provide guidance and input to Creative team (e.g., designers, copywriters) deliverables including images, videos, and copy
• Support brand campaign

JOB REQUIREMENTS

• Minimum bachelor’s degree from a recognizable university
• Excellent English, both verbally & written.
• At least 3-5 years of experience in social media and content marketing. Experience working for well-known e-commerce will be an advantage.
• Experience in education or marketing to parents
• Being passionate about content and digital media.
• Being a creative story teller, with a commercial-oriented mindset
• Have an eye for good design. Able to guide designers via specific briefs and requirements
• Have excellent interpersonal skills
• Being highly logical & structured in thoughts and communication
• Being able to read and comprehend insights from data and make decisions based on that
• Being confident with communication skills and show an ability to influence at multiple levels of the organization
• A high degree of drive, energy and passion to succeed
• A winning mentality, even when the odds are against you, you can find a way and drive those elusive “win-win solutions”